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Brand Activism, Inc.

not only expressing their values, but actively campaigning for change. Brand Activism, Inc. is a fascinating journey profiling companies;

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Brand Activism

"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners;

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Phenomenon of brand hate. Behavioral consequences and managerial implications

dislike rather than hate towards brands and that consumers' disposition to engage in online WOM and activism is particularly low.;

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Conflicted Commitments: Race, Privilege, and Power in Solidarity Activism

support and protect people in the global South. Gada Mahrouse contends that this brand of activism is a compelling site of racialized power;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and;

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Protest Inc.

a disturbingly different story of global activism. As millions of grassroots activists rally against capitalism, activism more broadly;

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The Branding of Right-Wing Activism

in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language;

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Protest Inc. The Corporatization Of Act

a disturbingly different story of global activism. As millions of grassroots activists rally against capitalism, activism more broadly;

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Radical Chapters

War II, antinuclear activism during the Cold War era, and antiwar activism during the Vietnam War. During those decades, Kepler played an;

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Activate Brand Purpose

Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the;

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Brand Aid

. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of compassionate consumption. Campaigns like;

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Activism Into Art Into Activism Into Art

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Identity-Based Student Activism

the experiences of students engaged in identity-based activism today as it relates to racism, sexism, homophobia, transphobia, ableism, and;

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Identity-Based Student Activism

the experiences of students engaged in identity-based activism today as it relates to racism, sexism, homophobia, transphobia, ableism, and;

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Christian Social Activism and Rule of Law in Chinese Societies

Although Christianity has been a minority religion in Chinese societies, Christians have played catalytic roles in social activism for;

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Communication Activism v. 2; Media and Performance Activism

These two texts showcase how scholars have engaged in communication activism to assist individuals, groups, organizations, and communities;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Digital Food Activism

Digital Food Activism is a new edited volume that investigates how digital media technologies are transforming food activism and consumers;

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Digital Food Activism

Digital Food Activism is a new edited volume that investigates how digital media technologies are transforming food activism and consumers;

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Hybrid Media Activism

This book is an extensive investigation of the complexities, pitfalls and shortcomings of contemporary digital activism.;

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Civic Activism Unleashed

One of the signal events in global politics in the last decade has been the transformation of political and civic activism. Not only is the;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Fair Trade and Local Development

in 1989, the global coffee price plummeted. During the coffee crisis, the fair trade brand began to take form. This new form of activism, which;

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Contemporary Women's Movements in Hungary: Globalization, Democracy, and Gender Equality

of women's activism in a society where women are not yet adequately represented by established parties and political institutions. Drawing on;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Media Activism in the Digital Age

Media Activism in the Digital Age captures an exciting moment in the evolution of media activism studies and offers an invaluable guide to;

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Journey into Social Activism

Academic study of social activism and social movements has become increasingly prevalent over the years; this is due in large part to the;

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