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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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Business to Business

a how-to game plan for succeeding at the greatest opportunity yet in online commerce. }In B2B, its not a matter of winning or losingits;

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The B2B Sales Revolution

In the B2B Sales Revolution buyers reveal not only how they buy, but more importantly how they want to be sold to - generating leads to;

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Brand communication in mid-size B2B companies

Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services;

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B2B - Or Not to Be?

Dieser Ratgeber für Vertriebsverantwortliche liefert direkt einsetzbare Werkzeuge für profitables Wachstum im B2B. Manfred Aull zeigt;

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B2B eCommerce

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as;

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Business-to-Business Relationship Quality

Why is service quality not enough to retain clients, and customer satisfaction not a guarantee of repeat business? This is one of the most;

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Business-to-Business Marketing

marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing;

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There is No B2B or B2C

There Is No B2B or B2C is een boek van Bryan Kramer;

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There Is No B2B or B2c

There Is No B2B or B2C is een boek van Bryan Kramer;

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B2B Executive Playbook

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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B2B Social Media Book

can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online;

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Business to Business Marketing

transaction with another, it is known as business to business or B2B. In this transaction, both the parties have comparable negotiating power. However;

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The Push Paradox

A practical B2B content marketing book to future-proof your digital marketing strategy. Digital marketing continues to be a hot;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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Strategic Design of B2B e-Marketplace Business Models

in participating in an e-marketplace as buyer, seller or service provider- should be able to formulate a complete e-market strategy for an e-marketplace;

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Business-to-Business Marketing Management:

crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these;

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Lean B2B

' Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your;