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Audience Responses to Media Diversification

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Audience Responses to Media Diversification

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Audience Responses to Real Media Violence

Audience Responses to Real Media Violence: The Knockout Game considers an emerging and relatively overlooked area of media effects research;

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The Circuit of Mass Communication

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction;

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The Circuit of Mass Communication

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction;

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TV Living

data to explore some of the most fundamental questions in media and cultural studies, focusing on issues of gender, identity, the impact of new;

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Media & Body Image

that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered eating. Yet;

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The Media and Body Image

that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered eating. Yet;

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Trade Competitiveness Diagnostic Toolkit

of growth and share performance, diversification, and quality. It aims to facilitate the identification of the main constraints to improved trade;

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Audience Analysis

weight to the view from the audience, as well as the view from the media. It summarizes key research findings and assesses the impact of new;

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Audience Analysis

weight to the view from the audience, as well as the view from the media. It summarizes key research findings and assesses the impact of new;

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Ratings Analysis

traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent;

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Ratings Analysis

traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent;

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The Internet Audience

, there is no medium without an audience, and second, the audience has become a commodity fundamental to the functioning of commercial media;

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Handbook Of Media Audiences

the study of audiences and how it is changing in relation to digital media * Recognizes and appreciates valuable traditional approaches and;

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The Mass Audience

collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map;

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Ratings Analysis

; and discusses the analysis of audience data by offering a framework within which to understand mass media audience and by focusing;

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The Audience in Everyday Life

does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media;

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The Audience in Everyday Life

does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media;

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Diversity and Diversification: A Special Issue of the Journal of Media Economics

This special issue of the Journal of Media Economics deals with diversity and diversification. Diversity, especially in broadcast;

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Screen Media

Screen Media offers screen enthusiasts the analytical and theoretical vocabulary required to articulate responses to film and television;

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Revisionist Rape-revenge

Considered a notorious subset of horror in the 1970s and 1980s, there has been a massive revitalization and diversification of rape-revenge;

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Studying Digital Media Audiences

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no;

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Marketing for Cultural Organizations

and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary;

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Revitalising Audience Research

to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity;

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Portfolio Diversification

) and diversification using other risk measures than variance. Several tools to quantify and implement optimal diversification are discussed and;

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Crisis Communications

communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop;

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