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The Mass Audience

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large;

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The Internet Audience

Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the;

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The Future Of The Mass Audience

The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will;

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The Future of the Mass Audience

The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will;

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Magazines and the Making of Mass Culture in Japan

Magazines and the Making of Mass Culture in Japan provides a detailed yet approachable analysis of the mechanisms central to the birth;

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Ratings Analysis

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and;

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Audience Analysis

The word audience has long been familiar as the collective term for the receivers in the model of mass communication process (source;

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Audience Analysis

The word audience has long been familiar as the collective term for the receivers in the model of mass communication process (source;

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Mass Media and Public Opinion

The book Mass Media and Public Opinion takes the readers through the role of mass media in forming the public opinion. It outlines the role;

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Distance, Theatre, and the Public Voice, 1750-1850

As theatres expanded in the eighteenth and nineteenth centuries, the distance between actor and audience became a telling metaphor for the;

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Distance, Theatre, and the Public Voice, 1750-1850

As theatres expanded in the eighteenth and nineteenth centuries, the distance between actor and audience became a telling metaphor for the;

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Ratings Analysis

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both;

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Ratings Analysis

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both;

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Women in Mass Communication

The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the;

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Gender, Race, and Class in Media

This provocative new edition examines the mass media as economic and cultural institutions that shape our social identities, particularly;

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The Circuit of Mass Communication

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction;

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The Circuit of Mass Communication

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction;

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The Republic of Mass Culture - Journalism, Filmmaking, and Broadcasting in America since 1941 3e

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it;

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Victorian Poetry and the Culture of Evaluation

Victorian Poetry and the Culture of Evaluation argues that the dialectic and dynamic relationship between the periodical review and poetry;

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Twentieth-Century Chaucer Criticism

Shifting ideas about Geoffrey Chaucer's audience have produced radically different readings of Chaucer's work over the course of the past;

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Audience of One

The New York Times chief television critic James Poniewozik traces the history of television and mass media from the early 1980s to today;

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Audience of One

The New York Times chief television critic James Poniewozik traces the history of television and mass media from the early 1980s to today;

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Studying Digital Media Audiences

longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion;

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High-Throughput Analysis for Food Safety

This book focuses on high-throughput analyses for food safety. Because of the contributors domestic and international expertise from;

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Growing Modular

A starter to the concepts of modularization and mass customization. Condensed and application-oriented approach for a broad audience;

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Misinformation and Mass Audiences

Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the;

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Misinformation and Mass Audiences

Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the;

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