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Actionable Profitability Analytics

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Market-Based Management

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing;

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies;

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Oracle Bi Applications Implementation &

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher fo;...

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Fundraising Analytics

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn you;...

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Key Business Analytics Travel Edition

categories: Financial analytics - cashflow, profitability, sales forecasts Market analytics - market size, market trends, marketing;

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Web Analytics 2.0

Adeptly address today's business challenges with this powerful new book from web analytics thought l;...

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Analytics and Knowledge Management

The process of transforming data into actionable knowledge is a complex process that requires the us;...

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Big Data Analytics

organizations increase profitability by improving decision-making through data analytics.;

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Big Data Analytics

organizations increase profitability by improving decision-making through data analytics.;

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The Internet of Things and Big Data Analytics

This book comprehensively conveys the theoretical and practical aspects of IoT and big data analytic;...

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Leaders and Innovators

Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated;

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Actionable Intelligence in Healthcare

This book shows healthcare professionals how to turn data points into meaningful knowledge upon whic;...

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SAP XAPP Analytics

With a foreword by Henning Kagermann, this detailed guide to SAP xApp Analytics combines a practical;...

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Cult Of Analytics

Cult of Analytics enables professionals to build an analytics driven culture into their business or ;...

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Cult of Analytics

Cult of Analytics enables professionals to build an analytics driven culture into their business or ;...

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Delivering Data Analytics

The importance of data analytics is well known, but how can you get end users to engage with analyti;...

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Delivering Data Analytics

The importance of data analytics is well known, but how can you get end users to engage with analyti;...

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Understanding User-Web Interactions via Web Analytics

This lecture presents an overview of the Web analytics process, with a focus on providing insight an;...

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Predictive Marketing

Make personalized marketing a reality with this practical guide to predictive analytics Predictive M;...

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People Analytics In The Era Of Big Data

Apply predictive analytics throughout all stages of workforce management People Analytics in the Era;...

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Alliances, Strategic Partnerships and the Power of Analytics

A superb framework for examining the often overlooked and critically important area of establishing ;...

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Understanding User-Web Interactions via Web Analytics

This lecture presents an overview of the Web analytics process, with a focus on providing insight an;...

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital;...

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital;...

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Relational Calculus for Actionable Knowledge

This book focuses on one of the major challenges of the newly created scientific domain known as dat;...

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The The Economics of Data, Analytics, and Digital Transformation

Build a continuously learning and adapting organization that can extract increasing levels of busine;...

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