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Winning in Service Markets

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key;

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Positioning Services In Competitive Markets

. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz;

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Crafting The Service Environment

other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically;

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Developing Service Products And Brands

Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning;

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Understanding Service Consumers

deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning;

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Service Quality And Productivity Management

in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the;

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Designing Customer Service Processes

in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the;

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Balancing Capacity And Demand In Service Operations

profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by;

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Managing People For Service Advantage

productive service employees. This book is the ninth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz;

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Managing Customer Relationships And Building Loyalty

process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning;

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Building A World Class Service Organization (Assessment Tool)

dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert;

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Exporting and Winning Business in Export Markets

Exporting and Winning Business in Export Markets is een boek van Ian Harbottle;

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The Streetcorner Strategy for Winning Local Markets

Companies know the old sales and service model isn't working anymoreit costs too much and delivers t;...

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Winning in Emerging Markets

, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a;

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Excellence in Managing Worldwide Customer Relationships

Every company is recognizing the critical importance of protecting its customer base by raising the ;...

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Winning the Service Game

This text offers guidelines on what it takes to deliver outstanding service. It presents over 50 exp;...

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Winning In The Future Markets

This newest edition explores all aspects of the futures markets, from What you need to know to What ;...

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Winning Across Global Markets

Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive;

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Resource Allocation in the Public Sector

In the public sector at the moment resources are scarce - or at the very least finite and limited - ;...

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Resource Allocation in the Public Sector

In the public sector at the moment resources are scarce - or at the very least finite and limited - ;...

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Services Marketing Issues in Emerging Economies

This book would enable students, academics and practitioners to develop a thorough understanding on ;...

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Labor Markets in a Global Economy: A Macroeconomic Perspective

This introductory text on labour economics covers topics such as: the shift in America from a manufa;...

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Lead Markets in Age-Based Innovations

Nils Levsen focuses on the international diffusion of product and service innovations for elderly us;...

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Labor Markets in a Global Economy: A Macroeconomic Perspective: A Macroeconomic Perspective

This introductory text on labour economics covers topics such as: the shift in America from a manufa;...

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A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

directives on how to move forward. It was not before 2004 when Stephen L. Vargo and Robert F. Lusch published their award-winning article Evolving to;

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Markets and Bodies

Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas;...

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Winning in High-tech Markets

Investigates the role of general management in building competitive advantage on the basis of techno;...

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