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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
Vergelijkbare producten zoals Services Marketing and Management
of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;
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Paradigm in Management and Marketing; The Nature of Services and Service Consumption, And Its Marketing Consequences; Service And Relationship;
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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;
Vergelijkbare producten zoals Management and Marketing of Services
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;
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behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;
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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;
Vergelijkbare producten zoals Services Marketing Management
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;
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9789001802660 Essentials of Services Marketing Management takes a structured and practical approach to the field. The book covers all key;
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For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;
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For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;
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use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.;
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students and for practitioners who work, or wish to specialise in the area of services management and marketing.;
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offerings and the management of existing products, services, and brands.;
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Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;
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offerings and the management of existing products, services, and brands.;
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edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services;
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behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with;
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In over 70 units Management and Marketing teaches the essential language and terminology in each of the following areas: managing;
Vergelijkbare producten zoals Management and Marketing - With Mini - Dictionary of 1000 Common Terms
from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;
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services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing;
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services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing;
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services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and;
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The authors attempt to bring current issues in services management and different approaches in the field of social sciences together. This;
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aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for;
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and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be;
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