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The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example

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Corporate Social Responsibility

Corporate social responsibility is a form of regulation for private businesses that operate under the objective of furthering social good;

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Writing Winning Proposals

in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic;

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Corporate Social Responsibility, Sustainability and Public Relations

social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform;

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Corporate Social Responsibility

Internationally renowned scholars investigate the discourses, practices and perspectives on Corporate Social Responsibility (CSR) across a;

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A Handbook of Corporate Communication and Public Relations

well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views;

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A Handbook of Corporate Communication and Public Relations

well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views;

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Strategic Corporate Social Responsibility

of corporate social responsibility (CSR), corporate strategy, and public policy. Authors David Chandler and William B. Werther, Jr., provide an;

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Corporate Social Responsibility

Nowadays, the relevance of Corporate Social Responsibility in private firms is undeniable as well as it is increasingly important for;

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Corporate Social Responsibility and Sustainable Development in Emerging Economies

Corporate Social Responsibility and Sustainable Development in Emerging Economies is an anthology of seven case studies plus two;

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Public Relations Case Studies from Around the World (2nd Edition)

chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by;

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Public Relations Case Studies from Around the World (2nd Edition)

chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by;

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Corporate Social Responsibility in the 21st Century

social responsibility so far in the 21st century. Professor Bryan Horrigan spans subjects as diverse and topical as global corporate;

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Business in Emerging Latin America

Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic;

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Business in Emerging Latin America

Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic;

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Shaping the Corporate Image

Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public;

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Corporate Responsibility and Human Rights

corporate social responsibility issues and trends, and brings together important developments in these two disciplines in a single text. The author;

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Global Corporate Social Responsibility Initiatives for Reluctant Businesses

Undeniably, the concept of corporate social responsibility (CSR) is not new, but there is a huge difference between understanding the;

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Global Corporate Social Responsibility Initiatives for Reluctant Businesses

Undeniably, the concept of corporate social responsibility (CSR) is not new, but there is a huge difference between understanding the;

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Corporate Social Responsibility, Public Relations and Community Engagement

, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and;

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Corporate Social Responsibility, Public Relations and Community Engagement

researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate;

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Corporate Social Responsibility & Business Growth

Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset;

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Strategic Public Relations

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public;

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From the Great Wall to the New World

in' (desembarco) as metaphors to characterize a wide range of 'new' interactions between China and Latin America: transnational flows of capital and;

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Public Relations

, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third;

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Corporate Social Responsibility

This upper-level textbook offers an original and up-to-date introduction to issues in corporate social responsibility (CSR) from a global;

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Corporate Social Responsibility

This upper-level textbook offers an original and up-to-date introduction to issues in corporate social responsibility (CSR) from a global;

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