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The Regulation of Social Media Influencers

. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil;

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The Role of Origin of Fame in Influencer Branding

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes;

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New Influencers

Gillin shows marketers how to deal with the changes social media is creating in their customer bases and how to begin to engage with the;

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The New Influencers

Gillin shows marketers how to deal with the changes social media is creating in their customer bases and how to begin to engage with the;

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Social Media Marketing

Social media is a rapidly growing ecosystem that has developed as a strong platform for small businesses and influencers to make their;

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Influencer Building Your Personal Brand in the Age of Social Media

imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.;

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The Age of Influence: The Power of Influencers to Elevate Your Brand

, including tools that will help?measure ROI. Develop?their brand's social media voice to become an influencer in its own right. This book is the;

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Social Media in India

Social media is acutely prone to misuse-thanks to its independent and undisciplined nature-necessitating regulation. The book addresses;

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Social Media in India

Social media is acutely prone to misuse-thanks to its independent and undisciplined nature-necessitating regulation. The book addresses;

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Influencer Marketing

grows - marketers need to know why and how to use this knowledge * The impact of blogs, wikis and other social media is that they enable new;

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Influencer Marketing

grows - marketers need to know why and how to use this knowledge * The impact of blogs, wikis and other social media is that they enable new;

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Secrets of Social Media Marketing

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for;

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Will Post for Profit

How to earn a profit on social media. Since the rise of social media, Influencer Marketing has emerged as one of the most powerful;

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Social Media Marketing

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A;

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The Social Media Upheaval

Social media giants are poisoning our journalism, our politics, our relationships and ultimately our minds. Glenn Reynolds looks at the up;

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Regulating Content on Social Media

use from a copyright perspective. Corinne Tan compares the regulation of copyright laws across selected social media platformsFacebook;

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Regulating Content on Social Media

use from a copyright perspective. Corinne Tan compares the regulation of copyright laws across selected social media platformsFacebook;

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Social Marketing and Advertising in the Age of Social Media

. Exploring the mechanics of social media, contributors highlight what makes a successful campaign. They evaluate the use and impact of emotions;

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Influence

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries;

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Influence

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers;

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Political Elites in Canada

-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.;

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Social Media Campaigns

, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic;

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Social Media Campaigns

, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic;

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Travel Journalism

between travel journalists, social media and influencers, the book asks how travel journalists might rethink their work for more constructive;

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Travel Journalism

between travel journalists, social media and influencers, the book asks how travel journalists might rethink their work for more constructive;

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101 Social Media Tactics for Nonprofits

The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the;

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Political Elites in Canada

-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.;

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