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The People`s Choice How the Voter Makes Up His Mind in a Presidential Campaign

voters' behavior across the duration of a presidential campaign and to follow up on this data years later. During the 1940 campaign, Paul F;

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The Persuadable Voter

pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target;

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Bases Loaded

partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that;

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A Defining Moment

national debate over moral values, the 2004 presidential campaign presented voters with a clear choice that reflected deep divisions within the;

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A Defining Moment

national debate over moral values, the 2004 presidential campaign presented voters with a clear choice that reflected deep divisions within the;

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The 2008 Presidential Campaign

, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and;

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Models of Voting in Presidential Elections

Models of Voting in Presidential Elections offers a comprehensive scholarly examination of the determinants of voter participation and vote;

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Encyclopedia of American Political Parties and Elections

This new volume contains all the material a reader needs to understand the American election process and its political parties. This;

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The Delights of Democracy

Potholm, a professor at Bowdoin and a prominent campaign consultant, here shares his insights into and enthusiasm for the democratic;

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Voting in America

in America is among the lowest in westernized countries. Voting in America: A Reference Handbook surveys the history of voting, examining how it has;

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Campaign Financing & America's Evolving Election System

of determining voter intent . Congress has begun to explore changes to a more nationally controlled system, having taken up legislation to reform the;

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Groundbreakers How Obamas 2 2 Million

campaigning. As the first book to analyze a presidential contest from the perspective of grassroots volunteers, Groundbreakers makes the case that the;

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The Internet and the 2016 Presidential Campaign

these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To;

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The Gun Gap

demonstrates a gun gap, which captures the differences between gun owners and non-gun owners, and shows how this gap improves conventional behavioral;

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America's Choice 2000

of presidential elections. What had been an earnest if predictable general election campaign morphed into a post-election day series of controversies that;

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America's Choice 2000

of presidential elections. What had been an earnest if predictable general election campaign morphed into a post-election day series of controversies that;

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Media Messages in American Presidential Elections

presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she investigates how;

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Power Forward

“body man” to Obama during his first presidential campaign, Love’s job was to stay one step behind the candidate, but think and act three steps;

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Television and Political Advertising: Volume Ii

Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions;

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Presidential Elections

offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit;

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Presidential Campaign Communication

The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the;

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Presidential Campaign Communication

The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the;

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The Making of the Presidential Candidates 2020

A political junkie's guide to the 2020 presidential race This book will be the sixth entry into a series that has examined the;

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The Making of the Presidential Candidates 2020

A political junkie's guide to the 2020 presidential race This book will be the sixth entry into a series that has examined the;

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Election-night News And Voter Turnout

were still casting ballots. Is this a problem? Do media projections decrease voter turnout? Carefully examining data from every presidential;

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Studies of Communication in the 2016 Presidential Campaign

devoted to topics including an overview of the election from a communication perspective, the nominations, strategies of campaign visits, the;

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The Routledge Historical Atlas of Presidential Elections

A popular-vote victory of 39.9 percent that triggered secession The emergence of the front-porch campaign A third-party;

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