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The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the;
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valid measurement model of CEO reputation as well as the validation of identified relations to its antecedents and consequences. An empirical;
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In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve;
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of investors and retaining the loyalty of customers and employees. Reputation can be somewhat of a vague form, but this book provides measurement;
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Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means;
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The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation;
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celebrity in media and cultural studies, the author conceptualizes reputation as a media construct and explains how reputation as celebrity;
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celebrity in media and cultural studies, the author conceptualizes reputation as a media construct and explains how reputation as celebrity;
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competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global;
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measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the;
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MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the;
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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing;
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of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three;
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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a;
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reputation, use of new media resources to further a reputation, proven strategies for improving a bad reputation, and more.;
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fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives;
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fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives;
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impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are;
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interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the;
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of Business, language: English, abstract: The study of this research investigated the effect of social media on the intention of job pursuit. The;
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reputation as the 'must have' text for any undergraduate student studying media and communication studies.;
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley;
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley;
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Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the;
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. * Explores the dynamic nature of trust and reputation and how to manage them efficiently. * Provides methodologies for trustworthiness measurement;
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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create;
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, web-based tools to increase employee productivity while enhancing your company's online reputation. *How New Media is the most;
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