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If you think PR is just for large corporations and celebrities but not for freelancers, think again! This booklet will show you some tried;
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comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people;
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the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR programme;
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relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda;
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relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda;
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intercultural competence for translators. At the same time, it provides real-life examples of different approaches in operationalizing intercultural;
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This book provides a unique roadmap for the design of an effective emotional intelligence (EI) intervention adapted to the needs;
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business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's;
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of key factors in PR IS LIVE. Besides, CAR, 3S, 3PR, NCNS rules in this book will let you know the secret of a good PR, not only for you but also;
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degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.;
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degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.;
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in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for;
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in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for;
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Translation and film adaptation of theatre have received little study. In filling that gap, this book draws on the experiences;
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Translation and film adaptation of theatre have received little study. In filling that gap, this book draws on the experiences;
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Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series;
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stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction;
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studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include;
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consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product;
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success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training manual for addressing;
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PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small;
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This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure;
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and legal settings. The book concludes with a chapter that offers a model for ethical decision making in the profession.;
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and legal settings. The book concludes with a chapter that offers a model for ethical decision making in the profession.;
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The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far;
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of translation have been defined, but less and less closure achieved - the first half of Enlarging Translation, Empowering Translators calls for radical;
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