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The IPO Playbook

from the President of the New York Stock Exchange, Stacey Cunningham, Salesforce Chairman and co-CEO Marc Benioff, Yext CEO Howard Lerman;

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The Online Advertising Playbook

findings and principles to get real results. -Chris Theodoros, Director of Industry Relations, Google A work of wisdom and rigor in the digital;

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Dancing Through the Digital Revolution:

''Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals''- Linda Thaler Kaplan

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Subscription Marketing

Subscription Marketing is the essential marketing playbook for subscription-based businesses.;

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Bank Marketing for the 90's

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and;

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Startup Playbook

In The Startup Playbook, Clickable CEO and NY Times best-selling author David Kidder reveals the rules and guiding principles of successful;

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The ProductLed Organization

the co-founder and CEO of Pendo-a SaaS company and innovator in building software for digital product teams. The book reflects the author's;

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Retargeting Playbook

digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers;

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The Watchman's Playbook

Het boek 'The Watchman's Playbook' koop je bij bookspot.nl, nu voor 25.71!;

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Twitter is Not a Strategy

CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands;

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New Marketing Playbook, The

of Marketing at the Cambridge Judge Business School, Cambridge University This book is a great read that will help you add value to your business;

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Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms. Blake Irving;

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Digital Marketing AllinOne For Dummies

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital;

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The Digital Transformation Playbook

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to;

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