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Survival Strategies of East German Companies in a Competitive Market after Reunification

of this thesis will be to explore the following questions: How did three East German companies the Rotkappchen sparkling wine company, the Florena;

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Marketing Strategies of Chinese Companies

abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the;

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Succeeding in a Transition Economy

to survive for decades thanks to a protected market in the East. For East German companies, the monetary union meant "the introduction of a;

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Market Entry Strategies for Russia

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have;

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Shakespeare and German Reunification

This book explores the relationship between politics and Shakespeare performance in East Germany before, during and after reunification;

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Uniting Germany

of popular action, national politics and international moves that culminated in the historic events of 1989. After providing a brief historical;

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Uniting Germany

of popular action, national politics and international moves that culminated in the historic events of 1989. After providing a brief historical;

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From Ostpolitik to Reunification

historic opening of the Berlin Wall and German reunification once again focused world attention on the Federal Republic's relations with the USSR;

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Market Entry and Operational Decision Making in East-West Business Relationships

variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct;

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Market Entry and Operational Decision Making in East-West Business Relationships

variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct;

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Theory and Management of Collective Strategies in International Business

of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third;

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Theory and Management of Collective Strategies in International Business

of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third;

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Proven Strategies in Competitive Intelligence

industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and;

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Bureaucratic, Societal, and Ethical Transformation of the Former East Germany

after 1990. The contributors review the impact of these changes on the bureaucracy and other sectors of society where a new ethic seems to have;

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The Rise and Fall of the German Democratic Republic

Republic. Chapter 7 demonstrates the strong presence of inherited, typically German cultural traits among East Germans, such as a lack;

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The Rise and Fall of the German Democratic Republic

Republic. Chapter 7 demonstrates the strong presence of inherited, typically German cultural traits among East Germans, such as a lack;

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The New Dynamic Project Management

Gain the competitive advantage with innovative management strategies for the new millennium! Business survival in today's global;

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The Triumph Of The Ordinary

of East German identity, an identity that persists today, more than a decade after German reunification. But even as they attempted to satisfy;

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The role of innovations in the market for consumer packaging

organizations with a limited set of competitive weapons to enhance market share. The survival of an organization today largely depends on its innovative;

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Multinational Companies from Japan

international economy has undergone a number of phases. Historically, Japanese MNCs learnt from foreign companies, frequently through strategic;

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Multinational Companies from Japan

international economy has undergone a number of phases. Historically, Japanese MNCs learnt from foreign companies, frequently through strategic;

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Entrepreneurship and Family Business Vitality

strategies to survive and flourish in the long term, overcoming challenges, and capitalizing on opportunities in order to attain / maintain a;

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The Global Rule of Three

share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven;

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The Global Rule of Three

share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven;

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Financial Strategies in Competitive Markets

companies can access new markets by investing in other countries. This offers an important advantage especially for international and large-scale;

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Ambivalent Literary Farewells to the German Democratic Republic

at what was lost during the process of German reunification. It argues that, in their work during and after the Wende, most literary authors;

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Evaluation Of Promotional Tools Of Different Pharmaceutical Companies

Bangladesh Pharma market is getting competitive day by day. Emergence of new pharmaceutical companies, aggressive promotional approach;

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