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Retail Management

retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach;

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Retail Management

retailers plan for, and adapt to, today,s changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach;

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Retail Management

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a;

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Pop-Up Retail

and management, brand management and distribution.;

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The New Strategic Brand Management

professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading;

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Strategic Brand Management

branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty;

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Strategic Brand Management 3E

Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Pop-up Retailing

. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition;

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The Retailing Book

The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach;

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Merchandise Buying and Management

merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers;

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Luxury Fashion Retail Management

understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury;

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Logistics and Retail Management

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Luxury Retail Management

market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this;

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Strategic Retail Management

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key;

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Strategic Retail Management

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Strategic Retail Management: Text and International Cases

is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new;

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Strategic Brand Management and Development

, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;

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Strategic Brand Management and Development

, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;

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Vertical Brand Portfolio Management

management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;

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Understanding Strategic Management

A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and;

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Brand Management

of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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