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Handbook of Research Methods in Consumer Psychology

is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.;

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Handbook of Research Methods in Consumer Psychology

is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.;

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Qualitative Research Methods in Consumer Psychology

surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied;

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Qualitative Research Methods in Consumer Psychology

surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Ethics and Biopower in Neuromarketing

concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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The Routledge Companion to Consumer Behavior Analysis

in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.;

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The Routledge Companion to Consumer Behavior Analysis

in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.;

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Media Psychology

useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate;

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Media Psychology

useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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Understanding Rivalry and Its Influence on Sports Fans

behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Consumer Behavior

activities. Consumer behavior integrates elements from social anthropology, psychology, ethnography, sociology, marketing and economics, to;

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Online Consumer Behavior

theory and research to help explain and predict online consumer behavior.;

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Online Consumer Behavior

theory and research to help explain and predict online consumer behavior.;

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Consumer Psychology of Tourism, Hospitality and Leisure

the development of consumer psychology knowledge, so as to understand the behavior of consumers, their mind, motivations, arguments;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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