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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge;

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Neuromarketing For Dummies

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study;

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Brainfluence

neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's;

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Ethics and Neuromarketing

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by;

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The Persuasion Code

The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the;

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Neuroimaging II

imaging in the study of clinical applications human brain function. It is of interest to note that the 1952 Nobel Prize for Physics was awarded to;

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Functional Neuroimaging in Child Psychiatry

neuropsychology in planning brain imaging studies Coverage includes description of brain imaging strategies and the application to children of imaging;

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Brain Tumor Imaging

advanced imaging tools for brain tumor assessment Provides details on how to accurately evaluate treatment effects and differentiate from tumor;

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Neuromarketing in India: Understanding the Indian Consumer

to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the;

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Handbook of Neuroethics

in general and for their self-understanding and their social interactions in particular. The range of approaches adopted in neuroethics and thus;

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Neuromarketing

stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address;

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Imaging in Advertising

and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts;

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Imaging in Advertising

and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts;

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Functional Neuroimaging

utilization of functional neuroradiology for early diagnosis, neurological decision-making, and assessing response to cancer therapy. Edited by the;

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Imaging, Manipulation and Optogenetics in Zebrafish

create fictive vestibular stimuli in a stationary animal. The behavioural study and simultaneous imaging of the whole brain reveal the location;

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Television and Political Advertising: Volume I: Psychological Processes

advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and;

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Pet Imaging of Brain Tumors, An Issue of PET Clinics

This issue discusses the clinical application of PET Imaging in assessing brain tumors, Including what a neuro-oncologist's expectations;

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Image-Guided Neurosurgery

Image-Guided Neurosurgery provides readers with an update on the revolutionary improvements in imaging and visualization relating to;

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Brain Imaging Handbook

psychiatrist, including helpful descriptions of the application of brain imaging to the differential diagnosis of psychiatric and neurological;

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Toward Brain-Computer Interaction in Paralysis

their brain signals by shifting their focus because focused and non-focused stimuli evoke different brain potentials. It allows people to send;

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Imaging of Traumatic Brain Injury

trauma, the pathophysiology of TBI, and the application of advanced imaging technology to brain-injured patients. Key Features;

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New Techniques for Examining the Brain

Striking images showing the brain at work have appeared in newspaper articles, on television, and even in movies. But how are they formed;

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In Vivo Optical Imaging of Brain Function

Imaging of Brain Function describes state-of-the-art techniques and their applications for the growing field of functional imaging in the live;

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In Vivo Optical Imaging of Brain Function

Imaging of Brain Function describes state-of-the-art techniques and their applications for the growing field of functional imaging in the live;

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Advertising

In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their;

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Statistical and Computational Methods in Brain Image Analysis

case study data sets, Statistical and Computational Methods in Brain Image Analysis is the first book to explicitly explain how to perform;

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Imaging of the Human Brain in Health and Disease

neurology, and psychiatry, and provides a detailed introduction to the application of advanced imaging to the treatment of brain disorders and;

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