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An Economic Perspective on the Future of Digital vs. Print Media

Digital media has introduced the market to the quickest form of content distribution man has ever seen. Many traditional businesses have;

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Media Business Models

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing;

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Media Business Models

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing;

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Media Convergence Handbook

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the;

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Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven;

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Webcasting Worldwide

business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband;

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Social Media Marketing for Business

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy;

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Social Media Marketing for Business

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy;

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Business Model Pioneers

examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides;

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Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the;

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The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media;

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The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media;

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Smart Business: Technology and Data Enabled Innovative Business Models and Practices

; digital platforms and social media; managing e-Business projects and processes; and global e-Business.;

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Business Model Innovation as a Dynamic Capability

data from five case studies in the manufacturing, financial services, media, consulting, and healthcare industries. The framework developed;

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Business Model Innovation as a Dynamic Capability

data from five case studies in the manufacturing, financial services, media, consulting, and healthcare industries. The framework developed;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Digital Value Migration in Media, ICT and Cultural Industries

changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights;

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Business Models and ICT Technologies for the Fashion Supply Chain

, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and;

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Advances in Digital Marketing and eCommerce

marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on;

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Business Model Innovation

from: * Crowdsourcing and open innovation * Long Tails * Social media * Disruptive technologies * Less-is-more;

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Strategic Social Media Marketing To Soci

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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Strategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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The Social Media Industries

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly;

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The Social Media Industries

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly;

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The Strategic Digital Media Entrepreneur

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The;

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The Strategic Digital Media Entrepreneur

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The;

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