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Popular Media Cultures
Popular Media Cultures explores the relationship between audiences and media texts, their paratexts and interconnected ephemera. Authors;
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Media Audiences
Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as victims;
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Popular Culture and Identity
In a short history of audience research, many accounts have attempted to examine the complex dynamism between media texts and audiences;
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Handbook Of Media Audiences
the study of audiences and how it is changing in relation to digital media * Recognizes and appreciates valuable traditional approaches and;
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The Rise and Fall of Mass Communication
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;
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The Rise and Fall of Mass Communication
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;
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Public Opinion, Campaign Politics & Media Audiences
Politics & Media Audiences showcases new research in political science, history and media studies. Contributors scrutinise the relationship between;
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Understanding Audiences and the Film Industry
perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to;
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Understanding Audiences
methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media;
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Understanding Audiences
methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media;
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Understanding Audiences
Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may;
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Investigating Audiences
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on;
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Investigating Audiences
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on;
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Public Opinion, Campaign Politics & Media Audiences
Politics & Media Audiences showcases new research in political science, history and media studies. Contributors scrutinise the relationship between;
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Media Violence and Christian Ethics
How can audiences interact creatively, wisely and peaceably with the many different forms of violence found throughout today's media;
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Kellogg on Advertising and Media
new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.;
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Social Media and Integrated Marketing Communication
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand;
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Media Today
funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media;
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The Media, Political Participation and Empowerment
empowerment, focusing on the ways and means through which media can empower or dis-empower citizens as audiences. It features theoretical and;
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The Media, Political Participation and Empowerment
empowerment, focusing on the ways and means through which media can empower or dis-empower citizens as audiences. It features theoretical and;
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Social Media and Integrated Marketing Communication
focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to;
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New Studies in Christian Ethics
How can audiences interact creatively, wisely and peaceably with the many different forms of violence found throughout today's media;
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Media Marathoning
way audiences become absorbed in a fictive text and dedicate many hours to exploring its narrative contours. Rather than view these media;
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Misunderstanding News Audiences
Misunderstanding News Audiences interrogates the prevailing myths around the impact of the Internet and social media on news consumption;
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Misunderstanding News Audiences
Misunderstanding News Audiences interrogates the prevailing myths around the impact of the Internet and social media on news consumption;
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Audience Marketing In The Age Of Subs
new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences;
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