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Introduction to Marketing: Theory and Practice

nature of services and acknowledging the move towards service based industries. The new edition maintains a four part structure, beginning with;

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Introduction to Marketing

nature of services and acknowledging the move towards service based industries. The new edition maintains a four part structure, beginning with;

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Business-to-Business Marketing Management:

. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when;

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Business To Business Marketing

; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully;

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AQA AS Business Studies Student Unit Guide

- People in business - Operations management - Marketing and the competitive environment Questions and Answers Case Study 1: Eastburys (Finance;

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Global Marketing Management

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third;

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Get Through MRCP Part 1

Get Through MRCP Part 1: BOFs provides over 600 questions and answers, allowing the reader to test their knowledge in preparation for the;

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PMP® Examination Practice Questions

realistic multiple choice practice questions, answers, and explanations. PMP (R) Examination Practice Questions is organized into two useful parts;

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Edexcel AS/A-level Year 1 Business Student Guide: Theme 1

focuses on the key topics of markets and market needs, marketing strategy and managing people. The first section, Content Guidance, summarises;

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Museum Basics

guide provides answers to such questions, as well as details of museum organization from collections management and conservation to marketing;

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Short Answer Questions In Anaesthesia And Critical Care Medicine

The short answer questions in anaesthesia and critical care medicine is an invaluable guide to the Part 1 Fellowship examination. In this;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Sports Management and Sports Humanities

This book focuses on (1) sports management, (2) sports economics and policy, and (3) sports humanities. The fact that sports humanities;

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Introduction To Human Resource Management

subject, this text avoids the presentation of HRM as a separate management function, and instead presents HR processes and challenges as an;

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Get Through MRCOG Part 1

Get Through MRCOG Part 1, Second Edition, provides a selection of questions covering the basic and applied sciences relevant to the;

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