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Cultural Heritage Marketing
Providing an overview of the marketing principles and tools that pertain to the area of heritage con;...
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Corporate Heritage Marketing: Using the Past as a Strategic Asset
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage ma;...
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Corporate Heritage Marketing: Using the Past as a Strategic Asset
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage ma;...
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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
As museums, galleries and heritage attractions are expected to become more competitive, marketing an;...
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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
As museums, galleries and heritage attractions are expected to become more competitive, marketing an;...
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New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary ma;...
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New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary ma;...
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Foundations of Corporate Heritage
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage bran;...
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Sustainable Marketing of Cultural and Heritage Tourism
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of to;...
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Sustainable Marketing of Cultural and Heritage Tourism
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of to;...
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Storytelling in Luxury Fashion
This book examines the ways in which luxury fashion brands use their heritage in their digital story;...
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Marketing Cultural and Heritage Tourism
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of m;...
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Marketing Cultural and Heritage Tourism
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of m;...
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World Heritage and Tourism
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a ;...
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Heritage Tourism
Heritage tourism has become an increasingly significant component of the global tourism industry, pa;...
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Raj Rhapsodies
Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects;...
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Ambassadors of the Book
What competences are needed for heritage librarians, and how can they be taught? The management of h;...
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Experiencing Persian Heritage
Tourism is seen as a way of promoting a nation's history or heritage. This is especially resonant fo;...
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Raj Rhapsodies
Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects;...
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Talking Chicken
A resurgence of interest in heritage poultry breeds has invigorated poultry raising on family farms ;...
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Digital Transformation in the Cultural Heritage Sector
This book devises an alternative conceptual framework to understand digital transformation in the cu;...
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PEACH - Intelligent Interfaces for Museum Visits
Personal Experience with Active Cultural Heritage, PEACH, is a large, interdisciplinary development ;...
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Tourism Marketing in Chandiagarh
Cultural/heritage tourism is the fastest growing segment of the tourism industry because there is a ;...
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Industrial Heritage Tourism
This book examines the complex interplay between industrial heritage and tourism. It serves to stimu;...
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Enterprise and Heritage
The phenomena of `enterprise' and `heritage' might at first thought seem unrelated: this book sets o;...
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Heritage, Culture and Society
Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and;...
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