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Leveraging Mobile Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers;

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Mobile Support in Customer Loyalty Management

Christian Zeidler identifies the potential of mobile services for the management of customer relatio;...

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Mobile Marketing

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this pract;...

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Mobile Media and the Change of Everyday Life

This volume is dedicated to the subject of mobile communication and the transition in everyday life. Mobile media have become a part of the;

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Foundations of Mobile Media Studies

Foundations of Mobile Media Studies gathers some of the most important texts in this emerging field, offering readers key approaches to;

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Foundations of Mobile Media Studies

Foundations of Mobile Media Studies gathers some of the most important texts in this emerging field, offering readers key approaches to;

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Global Mobile Media

. Any scholar of New Media will want to read this book - James Katz, Department of Communication, Rutgers University, USA With billions;

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Global Mobile Media

. Any scholar of New Media will want to read this book - James Katz, Department of Communication, Rutgers University, USA With billions;

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Gaming In Social, Locative And Mobile Media

Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn;

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Emerging Perspectives on the Mobile Content Evolution

understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication;

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Interdisciplinary Mobile Media and Communications

. Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications sheds light on emerging disciplines in multimedia;

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Mobile Media in the Asia-Pacific

lens of gendered mobile media, Mobile Media in the Asia Pacific provides insight into this phenomenon by focusing on case studies in Japan;

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Mobile Media In The Asia-Pacific

lens of gendered mobile media, Mobile Media in the Asia Pacific provides insight into this phenomenon by focusing on case studies in Japan;

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Mobile Technologies

In light of emerging forms of software, interfaces, cultures of uses, and media practices associated with mobile media, this collection;

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Media Management

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new;

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B2B Social Media Book

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it;

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Online@asiapacific: Mobile, Social and Locative Media in the Asia-Pacific

Media across the Asia-Pacific region are at once social, locative and mobile. Social in that these media facilitate public and;

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Mobile Future @mocom2020

In the year 2020 mobile communication will offer you anything you can dream of, anywhere and anytime. Technology for mobile media and;

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Mobile Story Making in an Age of Smartphones

The participatory turn in media, arts and design along with interrelated developments in the proliferation of social and network media have;

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Creative Mobile Media

Creative Mobile Media provides a guide to the creation, production and display of media with mobile technology at its heart. Split into two;

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The Transformative Power of Mobile Medicine

The Transformative Power of Mobile Medicine: Leveraging Innovation, Seizing Opportunities, and Overc;...

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Mobile Cloud Visual Media Computing

proportion of activity is driven by massive media content such as images, videos and other emerging 3D visual media. However, managing, searching and;

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Social Media, Crisis Communication, and Emergency Management

Although recent global disasters have clearly demonstrated the power of social media to communicate critical information in real-time, its;

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Mobile and Ubiquitous Media

What does the phrase ubiquitous media actually mean? Individual definitions are just as varied and ubiquitous as the media to which they;

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Online@AsiaPacific

Media across the Asia-Pacific region are at once social, locative and mobile. Social in that these media facilitate public and;

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Mobile Media and Applications, From Concept to Cash

Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real life cases from this converging market;

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Mediatization and Mobile Lives

means and how it works in contemporary life. The book explores the tension between the extended capabilities offered by media technology and;

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