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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations;
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social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jurgen Habermas, Niklas;
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affects the practice of effective public relations. Key Features: Provides Hands-Online activities: Internet resource exercises;
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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by;
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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by;
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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and;
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on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well;
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: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public;
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: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public;
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corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key;
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corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key;
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a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory;
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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations;
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that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts;
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fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key;
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discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social;
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An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop;
Vergelijkbare producten zoals Public Relations
An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop;
Vergelijkbare producten zoals Public Relations
alike have looked for the key concepts to establish the value of communiction management practice. The terms "relationships" and "reputation;
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, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts;
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, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts;
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by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public;
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by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public;
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Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical;
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Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical;
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The purpose of the current study is to better understand how public relations health campaign programs can successfully incorporate;
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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts;
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