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Developing Service Products And Brands

trends on services marketing and management from around the world.;

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Project Management In New Product Development

products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool;

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The Power of Customer Misbehavior

customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products;

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The CIO's Guide to Oracle Products and Solutions

From operating systems to the cloud, Oracle's products and services are everywhere, and it has the market share to prove it. Given the;

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Cio'S Guide To Oracle Products And Solutions

From operating systems to the cloud, Oracle's products and services are everywhere, and it has the market share to prove it. Given the;

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Creative Marketing For New Product And New Business Development

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from;

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Marketing Without Advertising

to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer;

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Marketing Without Advertising

to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer;

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Frontiers in Eco Entrepreneurship Research

Eco entrepreneurship (the provision of new products, processes, services with environmental benefits) is not well understood regarding its;

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The Anatomy of Buzz

Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer;

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Financial Behavior

experts from around the world. In today's financial setting, the discipline of behavioral finance is an ever-changing area that continues to;

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Project-based Organization In The Knowledge-based Society

With the development of information technology in recent years, there is a growing need to merge different technologies and services, to;

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The experiential approach of consumption of products and services

services to create need- or want-satisfying experiences? In this connection, the first section of this work will address the basic theoretical;

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The Soul of Design

audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand;

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Advances in Affective and Pleasurable Design

importance of designing products and services to maximize user satisfaction. By combining this with traditional usability methods it increases the;

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Understanding Customer Motivation

the products and services that you sell. This Learning Short-take combines self-study with workplace activities to help you understand the;

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The Marketing Yellow Pages

descriptions of resources used to market products and services locally, regionally, nationally, and internationally. The resource descriptions;

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The Horizontal Organization

This book provides an entirely new model for organizations to structure themselves to deliver successful products or services to their;

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Profitable Technology Services Pricing

even from pure services, and therefore merit their own approach to pricing. Technology services are those services that permit each one of us;

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Pro SharePoint 2010 Business Intelligence Solutions

business intelligence products, and in this book we reveal how to get the most from developing business intelligence solutions on SharePoint 2010;

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Sign Here, Here and Here!...

middle management to aid understanding and improve prospects. Starting from a bank clerk to running his own financial services company from a;

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Marketing Planning for Financial Services

within the financial services market. Roy Stephenson's book covers the marketing process, from preliminary market study right through to product;

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22 Keys to Sales Success

The art of selling financial products and services is a challenging process, requiring new skills and continuous learning to thrive in a;

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Directory Services

using directories to customize content delivery from the Enterprise Portal. Directory Services is a comprehensive and practical guide;

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Financial Services in Singapore

should be of interest to all who work in the financial services sector. It is also a must read for investors who have to choose from a wide range;

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