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Ernest Dichter and Motivation Research

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This;

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Ernest Dichter and Motivation Research

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This;

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The Strategy of Desire

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems;

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The Strategy of Desire

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems;

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De Naakte Manager

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The Strategy of Desire

was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application;

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Decade Ahead

current state of knowledge in several areas of motivation research and looks forward to the most likely and promising avenues for research in the;

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The Decade Ahead

motivation of African American students and teachers' motivation, the application of motivation research in classrooms, and the policy implications;

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Decade Ahead

and teachers' motivation, the application of motivation research in classrooms, and the policy implications of motivation research. By;

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Freud on Madison Avenue

, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted;

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Classroom Motivation

If you're looking for an alternative to teaching future educators about academic motivation not bogged down in theory and research, then;

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Motivation for Reading: Individual, Home, Textual, and Classroom Perspectives: A Special Issue of Educational Psychologist

Based on research from the National Reading Research Center (NRRC) at the Universities of Georgia and Maryland, this issue presents the;

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Advances in Motivation Science

-in-context approach. Presents new research in the field of motivation science and research Provides a timely overview of important;

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Advances in Motivation in Sport and Exercise

research. Key features include: coverage of all concepts of motivation; major research paradigms; and explanation of motivation in physical;

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Advances in Motivation Science

on the field of motivation science and research Provides a timely overview of important research programs conducted by the most;

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Teaching and Researching Motivation

understand. The third edition of Teaching and Researching Motivation reflects the dramatic changes in the field of motivation research. With an;

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Teaching and Researching Motivation

understand. The third edition of Teaching and Researching Motivation reflects the dramatic changes in the field of motivation research. With an;

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Motivation for Reading: Individual, Home, Textual, and Classroom Perspectives: A Special Issue of Educational Psychologist

Based on research from the National Reading Research Center (NRRC) at the Universities of Georgia and Maryland, this issue presents the;

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Second Language Learning Motivation in a European Context

This book provides an overview of second language (L2) motivation research in a specific European context: Hungary, which has proved to;

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Recent Developments in Neuroscience Research on Human Motivation

The phenomena of motivation cannot be studied separately as an independent research topic because motivation is highly interrelated to;

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Advances in Motivation Science

-Framed Messages to Promote Healthy Behavior, 35 Years of Research on Students' Subjective Task Values and Motivation: A Look Back and a Look;

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Intrinsic and Extrinsic Motivation

summary view of what research has determined about both extrinsic and intrinsic motivation, and clarifies what questions remain unanswered;

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Historical Development of English Learning Motivation Research

contexts grounded in a specific region or country. This book in turn necessitates the need to develop EFL motivation theory and research tradition;

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Motivational Interventions

science and reflects the richness and variety that exists across achievement and motivation research today. It brings together researchers;

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Motivation of New Generation Students for Learning Physics and Mathematics

The aim of the research is to reveal the effects of inquiry on the motivation of new generation students for learning Physics and;

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Igniting Intrinsic Motivation

students is discussed. Early work from experts in the field of motivation research; Deci, Ryan, Wigfield, Eccles and Kohn is reviewed to give some;

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Progress in Drug Research 49

This volume contains reviews on a wide spectrum of topical areas in pharmacological and pharmaceutical research.;

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