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Digital Marketing

through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Digital and Social Media Marketing

industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;

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Connected Marketing

at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and;

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Connected Marketing

at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and;

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Digital Marketing Strategy

business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital;

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Digital Marketing Strategy

business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital;

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Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;

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From Idea to Reality

cutting-edge ways to structure a brand for success. It delves into digital marketing details and promotional strategies for sales with an;

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The Marketing of Sport

A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.;

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Digital Marketing

business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital;

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Beyond Multi-Channel Marketing

rejuvenates the analysis of the digital context and offers critical advice to organisations interested in online marketing processes. With worldwide;

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Digital and Social Media Marketing

marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside;

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Digital and Social Media Marketing

marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside;

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The SAGE Handbook of Digital Journalism

A cutting edge and critical exploration of the intersection between journalism and our rapidly evolving digital communication technologies.;

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Cutting Edge Elementary Class CD

Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;

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Retailing in a SCM-Perspective

The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing.;

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Cutting Edge Elementary Students' Book with DVD

Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;

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Cutting Edge Pre-Intermediate Students' Book with DVD

Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;

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Cutting Edge 3rd Edition Pre-Intermediate Workbook with Key

Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;

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Cutting Edge 3rd Edition Elementary Workbook with Key

Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing;

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Internet Marketing

in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help;

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Business Hack

resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital;

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Winfluence

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the;

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