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through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the;
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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;
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industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives;
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* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;
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at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and;
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at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and;
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business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital;
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business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital;
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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;
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cutting-edge ways to structure a brand for success. It delves into digital marketing details and promotional strategies for sales with an;
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A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.;
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business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital;
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rejuvenates the analysis of the digital context and offers critical advice to organisations interested in online marketing processes. With worldwide;
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marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside;
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marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside;
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A cutting edge and critical exploration of the intersection between journalism and our rapidly evolving digital communication technologies.;
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Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;
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The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing.;
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Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;
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Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;
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Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;
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Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video;
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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing;
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in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help;
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resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital;
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Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the;
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