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Consumer behaviour and the decision-making process of the LOHAS target group in the automotive industry

current study is adopting an interpretive approach in order to understand the LOHAS target group and to comprehend the consumer behaviour as well;

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Consumer Behaviour (RLE Consumer Behaviour)

behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for;

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Consumer Behaviour

decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Korean Automotive Foreign Direct Investment in Europe

automobile industry in Europe and South Korea and business decision-making process in general.;

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Korean Automotive Foreign Direct Investment in Europe

automobile industry in Europe and South Korea and business decision-making process in general.;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Consumer Behaviour in Sport and Events

key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills;

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Conflict and Decision Making in Close Relationships

of psychological, sociological, economic and consumer behaviour studies are summarised and integrated into a model of household decision-making. This book;

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Word-of-Mouth

Inhaltsangabe: Abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common;

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Variable Quality in Consumer Theory

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Cases in Consumer Behaviour

behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision;

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Guide for Making Acute Risk Decisions

can be made in a more consistent, logical, and rigorous manner. It provide good industry practices on how risk decision making is conducted;

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Energy Consumption and Autonomous Driving

driving. The target audience primarily comprises industry leaders and research experts in the automotive industry.;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Multi Criteria Analysis in the Renewable Energy Industry

, economic, technological, and environmental scenario makes multi-criteria analysis a valuable tool in the decision-making process for fossil fuel;

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Understanding The Hospitality Consumer

factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples;

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Understanding the Hospitality Consumer

factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples;

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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes

-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky;

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Decision-Making Groups and Teams

in implementation, based on an account of group decision-making that differentiates the information types contributing to decision quality and relates them;

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Decision-Making Groups and Teams

in implementation, based on an account of group decision-making that differentiates the information types contributing to decision quality and relates them;

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Repeated Financial Decisions

behaviour, the perception that success is the result of being active and aggressive in the market and how the decision-making process is often;

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Young Consumer Behaviour

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group;

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