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Shopper Marketing and Digital Media

With a focus on foundational elements such as data, technology, media, attribution, pricing, and past performance, the Six Pillars Approach;

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Shopper Marketing and the Role of In-Store Marketing

devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to;

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Strategic Shopper Marketing

market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development;

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Shopper Marketing

to surveys, shopper marketing is growing even faster than internet advertising - doubling since 2004 and on track for an annual growth rate;

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Shopper Economy

GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online;

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Shopper Marketing

have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

media utilization by both travellers and service providers * Provides a view to the future of future digital marketing and social media;

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Starting With the Shopper

Starting with the Shopper shares insights, case studies, and lessons learned from thousands of studies conducted by Perception Research;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Advances in Digital Marketing and eCommerce

include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer;

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Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development;

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Digital Marketing Fundamentals

scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;

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Digital Marketing Fundamentals

scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Influencing Shopper Decisions

marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper;

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Contemporary Issues in Digital Marketing

surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;

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Digital Marketing

get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience;

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Understanding Digital Marketing

and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;

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The Fusion Marketing Bible

effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever;

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De shopper in foodservice, trade marketing, category management

SHOPPERINZICHTEN VOOR TRADE MARKETING EN CATEGORY MANAGEMENT;...

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper;

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Digital Marketing Fundamentals

theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many;

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