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Consumer Behavior Theories

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making;

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Consumer Behavior

new insights into consumer behavior. This book unravels the recent studies in the field of consumer behavior. From theories to research to;

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New Consumer Behavior Theories from Japan

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have;

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Social Psychology of Consumer Behavior

internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior;

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Social Psychology of Consumer Behavior

internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior over the Life Course

, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and;

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Consumers & Markets

Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and;

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Consumer Behavior and Insights

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional;

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Contemporary Marketing Strategy

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer;

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Consumer Behavior

, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Global Perspectives in Cross-cultural and Cross-national Consumer Research

understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable;

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable;

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Consumer Behavior

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical;

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The Industrious Revolution

In the long eighteenth century, new consumer aspirations combined with a new industrious behavior to fundamentally alter the material;

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The Industrious Revolution

In the long eighteenth century, new consumer aspirations combined with a new industrious behavior to fundamentally alter the material;

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Consumer Behavior

society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer;

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The Aging Consumer: Perspectives from Psychology and Marketing

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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Consumer Behavior

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation;

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Brick & Mortar Shopping in the 21st Century

behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century;

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Brick & Mortar Shopping in the 21st Century

behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century;

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Advanced Introduction to Consumer Behavior Analysis

and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behavior;

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