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Attention, Attitude, and Affect in Response to Advertising

such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as;

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Attention, Attitude, and Affect in Response to Advertising

such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises;

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Children & Advertising

consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important;

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the;

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The Attention Economy and How Media Works

conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific;

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Guilty Pleasures

States from 1850 to 1920, including reader response to such best-sellers as Uncle Tom's Cabin, Ben Hur, and Trilby as well as fictional;

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Guilty Pleasures

States from 1850 to 1920, including reader response to such best-sellers as Uncle Tom's Cabin, Ben Hur, and Trilby as well as fictional;

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What You See? Value or ...?

This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals;

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Advertising

Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and;

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Advertising and Public Relations Law

Responding to the interest in law courses for those involved in advertising and public relations, this book aims to show the issues that;

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Modern Advertising and the Market for Audience Attention

served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story;

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Modern Advertising and the Market for Audience Attention

served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story;

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Paid Attention

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade;

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Paid Attention

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade;

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Reading with Feeling

of affect-theoretical approaches in their interpretations of texts. Contributors direct their attention to the political, social, and cultural;

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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;

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Attention!

customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy;

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Advertising Exposure, Memory and Choice

on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals;

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Advertising Exposure, Memory, and Choice

on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals;

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Social Issues of Advertising

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the;

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Advertising

and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to;

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Source Credibility and Consumer's Purchase Intention

, and disposing of products and services to satisfy their needs and desires is crucial to guide marketers. Hence, the importance of the concept;

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Advertising in Developing and Emerging Countries

seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and;

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Mixed Media

professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable;

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Mixed Media

professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable;

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