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Services Marketing Interactive Approach

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact;

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Interactive Services Marketing

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact;

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Interactive Services Marketing

Interactive Services Marketing covers the essentials of services marketing?with particular emphasis on the theater model and the;

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Services Marketing, International Edition

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the;

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Marketing

digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Marketing Professional Services

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling;

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Marketing Professional Services

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling;

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Reinventing Interactive and Direct Marketing

. Tim Suther, SVP, Acxiom Global Multichannel Marketing Services The internet brings about the reinvention of everything. Now it;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Contemporary Direct and Interactive Marketing

For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn ;...

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;

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The Definitive Guide to Direct and Interactive Marketing

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alie;...

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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Marketing the Marketers

Marketing the Marketers 50 Ways Marketing Services Providers Can Woo and Win New Clients If you are a marketer who is a little frustrated;

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Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;

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Services Marketing

This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory;

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Essentials Of Services Marketing

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by;

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Services Marketing

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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