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Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business

coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve;

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Competition Policy and the Control of Buyer Powe A Global Issue

This book provides a comprehensive overview of the economic and competition policy issues that buyer power creates. Drawing on economic;

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Persona Principle

get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.;

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Understanding the Professional Buyer

Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers;

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Religious and Poetic Experience in the Thought of Michael Oakeshott

is his account of the type of person (or persona) required to enter into and enjoy moral association. Oakeshott's best known characterisation;

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Revenue Engine

Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access;

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Practical Guide to World Class Buying

This is a practical guide to developing the skills, techniques and activities of the world class buyer. Readers are guided from the basics;

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Gap Selling

;s sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap;

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Explaining Buyer Behavior

This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas;

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The 100 Best Stocks You Can Buy

In The 100 Best Stocks You Can Buy, 2005, the author, a professional investment buyer, has analyzed and evaluated thousands of individual;

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International Buyer-Supplier Relationships

International Buyer-Supplier Relationships is een boek van Matthew Morris;

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The Secrets Of Successful Selling

and achieve that sale. It explains how to- --Adopt the right personality and mental attitude for selling --Get the attention of the buyer;

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Werken met profielen en persona's

en te zorgen voor inzicht in wie ze zijn en wat ze nodig hebben. Maar hoe doe je dat?Met dit boek leer je hoe persona's en profielen;

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Gendered Persona and Poetic Voice

Gendered Persona and Poetic Voice considers the effects on poetic voice of a conventional feminine persona, the abandoned woman, in early;

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Transforming Buyer-Supplier Relations

mutual assistance. It charts the pace of the adaption of Japanese style buyer-supplier relations in North American and Western European;

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The Jazz Buyer

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Data-Driven Personas

methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a;

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Collaborative Sale

-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration;

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The Mind of the Buyer

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Map of the Soul - Persona

There is a lot of interest in today's culture about the idea of Persona and the psychological mapping of one's inner world. In fact, the;

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Map of the Soul - Persona

There is a lot of interest in today's culture about the idea of Persona and the psychological mapping of one's inner world. In fact, the;

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Atheist Persona

militant atheism, the scientific and philosophical community has begun studying the worldview of atheism. The Atheist Persona: Causes and;

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