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Consumer Theory

Consumer Theory brings together in one volume the most significant contributions to the subject by leading scholars. Ranging over the;

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Contemporary Consumer Culture Theory

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around;

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Contemporary Consumer Culture Theory

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around;

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The Elgar Companion to Consumer Research and Economic Psychology

international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners;

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Consumer Culture & Postmodernism

The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism;

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Consumer Law and Policy

Consumer law and policy has developed significantly since the first edition of this book. This fully revised edition takes into account;

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Online Consumer Behavior

marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly;

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Online Consumer Behavior

marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly;

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Consumer Culture and Postmodernism

The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism;

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Explorations in Social Theory

developed rationalization theory to shed light on professional integration, the shape of consumer culture, hyperrationality and the state;

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The Present State of Consumer Theory

The neoclassical theory of choice is an integral part of a large and growing literature. Its elegance, simplicity and apparent generality;

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The Industrious Revolution

actual human betterment. Ultimately, de Vries' research reveals the strengths and weaknesses of existing consumer theory, suggesting revisions;

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The Industrious Revolution

actual human betterment. Ultimately, de Vries' research reveals the strengths and weaknesses of existing consumer theory, suggesting revisions;

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The Politics of Consumption

have shaped the consumer and the nature of his or her consumption. From medieval sumptuary laws to recent debates in governments about consumer;

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The Politics of Consumption

have shaped the consumer and the nature of his or her consumption. From medieval sumptuary laws to recent debates in governments about consumer;

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Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;

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Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Context and Cognition in Consumer Psychology

the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis;

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Context and Cognition in Consumer Psychology

the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis;

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Current Perspectives on Consumer Psychology

. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer;

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Consuming Interests

Combining theory, research and policy Consuming Interests provides a topical interdisciplinary exploration into the nature of food;

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Consuming Interests

Combining theory, research and policy Consuming Interests provides a topical interdisciplinary exploration into the nature of food;

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A History of American Consumption

have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from;

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A History of American Consumption

have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from;

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Global Perspectives in Cross-cultural and Cross-national Consumer Research

psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the;

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