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The Political Campaign How-to Guide

"I wasn't lucky. I deserved it." - Prime Minister Margaret ThatcherThe Political Campaign "How-to" Guide is a book that offers;

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The Political Campaign How-to Guide

"I wasn't lucky. I deserved it." - Prime Minister Margaret ThatcherThe Political Campaign "How-to" Guide is a book that offers;

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The Political Campaign Desk Reference

Political Campaign Desk Reference also details the need for opposition research, how to gather that information, and when it is appropriate to use;

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The Historic District Action Guide

. This how-to guide gives citizens who are fighting to designate a local historic district the political know-how to win the support of fellow;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Political Communication in American Campaigns

to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3;

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The Candidate's Dilemma

In The Candidate's Dilemma, Elisabeth Kramer tells the story of how three political candidates in Indonesia made decisions to resist;

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The Candidate's Dilemma

In The Candidate's Dilemma, Elisabeth Kramer tells the story of how three political candidates in Indonesia made decisions to resist;

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Winning Local and State Elections

This straightforward and direct guide to running a political campaign provides insight for the first-time candidate based on the authors;

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Campaign 2000

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several;

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Campaign 2000

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several;

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Online Political Communication

research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build;

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Political Campaign Communication

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective;

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Guide to Political Campaigns in America

covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first;

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Campaign Strategies and Message Design

communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations;

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Political Campaign Craftsmanship

-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern;

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Political Campaign Craftsmanship

in seventy-five campaigns. ''Political Campaign Craftsmanship'' treats both the art and science of campaigning, describing the procedures basic to;

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Campaigns and Political Marketing

readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect;

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Campaigns and Political Marketing

readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect;

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Codename: Renegade

riveting first-hand account of the 21-month journey from candidate to president. Wolffe covers the campaign in untold detail as well as revealing;

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Codename: Renegade

riveting first-hand account of the 21-month journey from candidate to president. Wolffe covers the campaign in untold detail as well as revealing;

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Pay-per-Click

the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to;

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The Campaign Manager

detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting;

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The Campaign Manager

detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting;

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Campaign Mode

and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates-Ohio's Ted;

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Political Parties and Campaigning in Australia

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties;

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Political Consultants and Campaigns

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns;

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