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Consumer Law
developments in the dynamic field of consumer law, including: Internet marketing, ad substantiation, celebrity and other testimonials, and new;
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Online Consumer Behavior
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to;
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Online Consumer Behavior
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to;
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Rating Professors Online
pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer;
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Rating Professors Online
pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer;
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Strategies and Tools for Managing Connected Consumers
Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping;
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Online Brand Communities
, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the;
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Consumer Behavior
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and;
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Consumer Behavior
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and;
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Consumer Behavior
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and;
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Consumer Behavior
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and;
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Consumer Behavior
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and;
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Consumer Behavior
Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this;
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Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to;
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Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to;
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CB 5 (with CourseMate Printed Access Card)
encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples;
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The Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;
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The Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;
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Consumer Behaviour
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;
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Consumer Online Dispute Resolution Pathways in Europe
The field of consumer online dispute resolution is going through important developments throughout Europe. New ODR providers are entering;
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Qualitative Research Online
business researchers use new technology to learn about people and consumer behaviour? How do on-line and traditional methods of primary research;
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Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange;
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The Patient Paradigm Shifts
. The mantra of this new consumer is convenient, fast, simple, and high value. Their expectations for healthcare are similar to what they;
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Decoding the New Consumer Mind
, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights;
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Consumer Behaviour
into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour;
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