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Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion;

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The Rowman & Littlefield Handbook of Media Management and Business

The purpose of the Handbook of Media Management and Business is to connect research and industry practice. It provides a strategic guide;

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Media Convergence Handbook

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the;

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An Economic Perspective on the Future of Digital vs. Print Media

Digital media has introduced the market to the quickest form of content distribution man has ever seen. Many traditional businesses have;

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Understanding the Business of Global Media in the Digital Age

global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production;

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Understanding the Business of Global Media in the Digital Age

global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production;

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Media Economics

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary;

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Media Economics

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary;

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The Business of Media

The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for;

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Media, Telecommunications, and Business Strategy

for students in telecommunications management, media management, and the business of media, this text helps future media professionals;

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Social Media 101

presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years;

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Strategy Process. The internal and external business environment of News Corporation

media companies in the world. In this paper, the current strategic position of this company is analysed, and the influences of the changes;

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Social Media For Small Business - Marketing Strategies for business owners

Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur;

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Social Media for Business

The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the;

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Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the;

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Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven;

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Business Essentials Business Environment

BPP Learning Media s Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a;

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Business Essentials Business Strategy

BPP Learning Media s Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a;

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Business Essentials Business Decision Making

BPP Learning Media s Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a;

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The Strategic Digital Media Entrepreneur

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The;

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The Strategic Digital Media Entrepreneur

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The;

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Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent;

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Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent;

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Make Your Business Social

graphics, even if you're not a designer; choose the right platforms for your business; cultivate strategies for present and future social media;

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Business Essentials Management

BPP Learning Media s Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a;

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Business Essentials Marketing Principles

BPP Learning Media s Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a;

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Business Essentials Finance

BPP Learning Media s Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a;

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