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The Branding of the American Mind - How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education's love affair with intellectual;

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Startup Guide to Intellectual Property

A guide to the types of intellectual property and how startups can best manage intellectual property in the early stages of the company;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Universities and Intellectual Property

makers and by the universities themselves. Universities are now looking to tighten up their policies on intellectual property so as to maximize;

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The Biopolitics of Intellectual Property

As a central part of the regulation of contemporary economies, intellectual property (IP) is central to all aspects of our lives. It;

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The Biopolitics of Intellectual Property

As a central part of the regulation of contemporary economies, intellectual property (IP) is central to all aspects of our lives. It;

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Exploiting Intellectual Property To Promote Innovation And Create Value

and capture the economic and social benefits of innovation. This book identifies how intellectual property can be harnessed to create and;

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University Intellectual Property

constitutes intellectual property? - Do academics or universities own IP? - Does the commercialisation of IP impact academic freedom? - How can IP;

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Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains;

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On Critical Race Theory: Why It Matters & Why You Should Care

/> From renowned scholar Dr. Victor Ray, On Critical Race Theory explains the centrality of race in American history and politics, and how;

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The Politics of Intellectual Property Rights and Access to Medicines

This book shows why contests over intellectual property rights and access to affordable medicines emerged in the 1990s and how they have;

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The Politics of Intellectual Property Rights and Access to Medicines

This book shows why contests over intellectual property rights and access to affordable medicines emerged in the 1990s and how they have;

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Intellectual Property Law For Engineers

that are important in their careers. It covers all of the major areas of intellectual property development and protection in non-legalistic;

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Branding TV

practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to;

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The Making of Modern Intellectual Property Law

. Secondly, the authors set out to explain how it is that the law grants property status to intangibles. In doing so they explore the rise and fall;

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The Making of Modern Intellectual Property Law

. Secondly, the authors set out to explain how it is that the law grants property status to intangibles. In doing so they explore the rise and fall;

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Intellectual Property Rights in Pharmaceutical Industry

aspects of intellectual property matters. The book provides clear cut understanding of national and international scenario of IPR matters.;

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Harvesting External Innovation: Managing External Relationships and Intellectual Property

smart people work for just one organisation. Few intellectual property books concentrate on external innovation and more particularly on dealing;

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Harvesting External Innovation: Managing External Relationships and Intellectual Property

smart people work for just one organisation. Few intellectual property books concentrate on external innovation and more particularly on dealing;

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The Innovation Handbook

and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.;

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Intellectual Property Law 2E Cts:P P

Intellectual Property is now a subject widely taught, and widely debated, with hot new topics such as gene patenting or copyright on the;

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Compulsory Licensing

Under the auspices of the Max Planck Institute for Intellectual Property and Competition Law (now the Max Planck Institute for Innovation;

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Intellectual Property and Human Development

This book examines the social impact of intellectual property laws. It addresses issues and trends relating to health, food security;

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The Handbook Of European Intellectual Property Management

jurisdiction. Produced in association with the European Patent Office, The Handbook of European Intellectual Property shows how enterprises can use the;

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Intellectual Property and Human Development

This book examines the social impact of intellectual property laws. It addresses issues and trends relating to health, food security;

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Intellectual Property Rights, Bioethics, Biosafety and Entrepreneurship in Biotechnology

biotechnology and intellectual property laws. Part-IV deals with entrepreneurship activities in biotechnology. It also outlines the opportunities in the;

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