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Carrying a Torch

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay;

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Inside the Olympic Industry

In a startling expose of the Olympic industry, Helen Jefferson Lenskyj goes beyond the media hype of international goodwill and spirited;

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Olympic Television

, and significance of Olympic media in contemporary society. Built on a central case study of NBC's coverage of the Rio Games in 2016, which;

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Olympic Television

, and significance of Olympic media in contemporary society. Built on a central case study of NBC's coverage of the Rio Games in 2016, which;

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The Olympic Games

Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympics command public;

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Olympic Media

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won;

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Olympic Media

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won;

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Britain and the Olympic Games, 1908-1920

Britain and the Olympic Games, 1908-1920 focuses upon British perspectives towards the Olympic Games during a period of three Olympic;

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Understanding the Olympics

of commercialization * the Olympics and the media * Olympic futures. Written to engage and inform, the book includes illustrations, information boxes;

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Understanding the Olympics

equity the Olympics and the media festival and spectacle the Olympic economy urban development Olympic futures. The most up-to-date and;

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Olympic Games Ceremonies. An Event Management Perspective

Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7.5;

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Media Events

An ethnography of how such media events as the Olympic Games, the moon landing, Kennedy's funeral, and the royal wedding, are scripted;

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The Youth Olympic Games

The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012;

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Cityevents: Place Selling in a Media Age

Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the;

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Crafting Patriotism for Global Dominance

In 2008 China plans to use the Olympic Games to remake its national identity in the global marketplace. In so doing China treads the path;

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Encoding the Olympics

Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the;

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Behind the Scenes at the Olympics

From the winning bid to the Olympic village and stadiums, this book looks beyond the sports and into all aspects, such as the costs;

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Behind the Scenes at the Olympics

From the winning bid to the Olympic village and stadiums, this book looks beyond the sports and into all aspects, such as the costs;

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Celebration Capitalism and the Olympic Games

The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with;

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Celebration Capitalism and the Olympic Games

The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with;

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Dancing Percussion/Olympic Hits .. Olympic Hits/W/His Orchestra .. OLYMPIC HITS/W/HIS ORCHESTRA. KURT EDELHAGEN, CD

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Share the Olympic Dream, Volume 2

The Official United States Olympic Committee Curriculum Guides, entitled, 'Share the Olympic Dream', are instructional guides for teachers;

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Olympic Aspirations

Olympic Aspirations: Realised and Unrealised surveys more than a century of the Olympic Movement's promotion of Olympic ideals;

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Olympic Aspirations

Olympic Aspirations: Realised and Unrealised surveys more than a century of the Olympic Movement's promotion of Olympic ideals;

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Britain's Olympic Women

Britain has a long and distinguished history as an Olympic nation. However, most Olympic histories have focused on men's sport. This;

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Olympic Games

This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a;

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Olympic Games

This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a;

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