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Marketing Management

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Plant Mutagenesis

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Three-Box Solution Playbook

A new, comprehensive playbook for innovation from the New York Times bestselling author of Reverse Innovation, Vijay Govindarajan In his;

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How Stella Saved the Farm

A parable by The New York Times bestselling authors of Reverse Innovation: how to make innovation ha;...

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Strategic Cost Management

obsolete. In this eagerly awaited book, John Shank and Vijay Govindarajan, nationally known experts on the strategic use of cost information;

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Beyond the Idea

business of tomorrow without endangering the business of today.Vijay Govindarajan and Chris Trimble are the world's leading authorities;

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Beyond The Idea

of today. Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea;

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Strategic Cost Management

. In this eagerly awaited book, John Shank and Vijay Govindarajan, nationally known experts on the strategic use of cost information, address head;

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Neurophysiology in Clinical Practice

This handbook provides a concise up to date review in interpreting electroencephalography and electr;...

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Improving Patient Safety

Based on the IOM's estimate of 44,000 deaths annually, medical errors rank as the eighth leading cau;...

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Improving Patient Safety

Based on the IOM's estimate of 44,000 deaths annually, medical errors rank as the eighth leading cau;...

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Three Box Solution

model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader's innovation tool kit with a simple and;

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Reverse Innovation in Health Care: How to Make Value-Based Delivery Work

in the world. Govindarajan and Ramamurti, experts in the phenomenon of reverse innovation, reveal four pathways being used by health-care;

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Global Strategy and the Organization

scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success;

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How Stella Saved The Farm

Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How;...

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The Quest for Global Dominance

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest;

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Ten Rules for Strategic Innovators

little practical guidance. Based on an in-depth, multiyear research study of innovative initiatives at ten large corporations, Vijay Govindarajan;

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Business Creativity and Innovation

, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google;

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The Other Side of Innovation

Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble. Drawing on examples;

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Smart Globalization

J. Arnold, Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B;

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Reverse Innovation

generation of global growth. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why;

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What we mean when we talk about innovation

Vijay Govindarajan, and the awkward and perplexing place where leadership meets innovation with Linda Hill. Along the way, they examine;

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HBR's 10 Must Reads on Design Thinking (with featured article 'Design Thinking' By Tim Brown)

, and David S. Duncan; Engineering Reverse Innovations, by Amos Winter and Vijay Govindarajan; Strategies for Learning from Failure, by Amy;

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Taming Your Crocodiles: Better Leadership Through Personal Growth

Govindarajan, Coxe Distinguished Professor, Dartmouth College's Tuck School of Business; Marvin Bower Fellow 2015&;16, Harvard Business School; New;

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