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Lovemarks in Action

A business revolution is changing all the rules of the marketplace. Power is shifting from manufactu;...

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Loveworks

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakth;...

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Lovemarks

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile;...

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Strategic Advertising Mechanisms

It is the first time that the different strategic advertising mechanisms are explained in a single b;...

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Penetration. the New Battle for Mind Space and Shelf Space

This book is intended to offer another view of marketing, based on facts. It got its inspiration fro;...

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Sisomo

A new word has been introduced into the global language bank, and this stylish book is its debut. A ;...

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Asian versus Western Management Thinking

'Navigating paradigm changes is a critical element of business leadership: analog to digital; brand;...

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Asian versus Western Management Thinking

'Navigating paradigm changes is a critical element of business leadership: analog to digital; brand;...

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Marketing Genius

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of mark;...

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