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Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors;

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Consumer Psychology of Tourism, Hospitality and Leisure

Consumer Psychology of Tourism, Hospitality and Leisure examines various aspects of consumer psychology in background of tourism;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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Qualitative Research Methods in Consumer Psychology

surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied;

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Qualitative Research Methods in Consumer Psychology

surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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The Psychology of the Asian Consumer

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the;

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The Psychology of the Asian Consumer

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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The Elgar Companion to Consumer Research and Economic Psychology

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an;

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Handbook of Consumer Psychology

marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline;

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Context and Cognition in Consumer Psychology

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular;

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Context and Cognition in Consumer Psychology

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular;

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Becoming a Consumer Psychologist

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field;

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