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Celebrity Branding You

Celebrity Branding You: A Revolutionary System for Entrepreneurs and Professionals to Become the Go-To Expert, Dominate Your Field;

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A Branded World

The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In A Branded World , renowned celebrity;

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Celebrity and the American Political Process

Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to;

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Celebritize Yourself

This book is about branding yourself as an expert. To become a celebrity is no easy feat, but in today's world, it is easier than ever;

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Brands

celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich;

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Brands

celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich;

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Idol to Icon

The surreal world of celebrity branding is exposed in this provocative and fascinating look into how personalities evolve into iconic;

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Drivers of User Engagement in Influencer Branding

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding - both;

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Postfeminist Celebrity and Motherhood

This book analyzes the intersections of celebrity, self-branding, and mommy culture. It examines how images of celebrity moms playing;

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Global Marketing

also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity;

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Celebrity

Celebrity introduces the key terms and concepts, dilemmas and issues that are central to the study and critical understanding of celebrity;

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Celebrity

Celebrity introduces the key terms and concepts, dilemmas and issues that are central to the study and critical understanding of celebrity;

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Infoselves

branding online as the epitome of self-commodification, with examples from online celebrity, micro-celebrity, and nano-celebrity Original research;

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Celebrity Worship

Celebrity Worship provides an introduction to the fascinating study of celebrity culture and religion. The book argues for celebrity as a;

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Global Marketing

how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity;

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Am I Chef?

, branding, bullying, celebrity chefs, competitions, culinary etiquette, discipline, food presentation, media, passion, spelling, training and;

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Framing Celebrity

Celebrity culture has a pervasive presence in our everyday lives - perhaps more so than ever before. It shapes not simply the production;

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Framing Celebrity

Celebrity culture has a pervasive presence in our everyday lives - perhaps more so than ever before. It shapes not simply the production;

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Celebrity Cultures

What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Understanding Celebrity

An outstanding achievement... Graeme Turner writes with power and persuasion, and brilliantly explores what it is about celebrity today;

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Celebrity Culture

Over the past few decades, the public obsession with celebrity has exploded. There has also been a huge growth in the number of college and;

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Celebrity Culture

Over the past few decades, the public obsession with celebrity has exploded. There has also been a huge growth in the number of college and;

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Understanding Celebrity

`Graeme Turner is one of the leading figures in cultural studies today. When his gaze turns to celebrity, the result is a readable and;

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Celebrity Culture and the Entertainment Industry in Asia

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia;

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The Political Economy of Celebrity Activism

functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity;

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