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Campaigning to the New American Electorate

' actual decisions and behaviors? This new book is one of the first to examine and compare the campaign efforts used to target Latinos with;

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Campaign Craft

respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the;

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Political Behavior of the American Electorate

Political Behavior of the American Electorate, Fifteenth Edition, attempts to answer this question by interpreting data from the most;

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Political Behavior of the American Electorate

Political Behavior of the American Electorate, Fourteenth Edition, attempts to answer this question by interpreting data from the most;

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Going Dirty

employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative;

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Campaigning in a Racially Diversifying America

performed well among Latinos nationally, lost by a wide margin to Sanders. On the other hand, in 2013, Bill de Blasio, campaigning for mayor of New;

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Campaigning For President 2012

professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President;

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Campaigning for President 2012

professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President;

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Techno Politics in Presidential Campaigning

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell;

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Techno Politics in Presidential Campaigning

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell;

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Party Campaigning in the 1980's

-in-the-electorate. Political practitioners as well as scholars will welcome this fresh, new contribution to a significant political controversy.;

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Hollow Mandates

fundamental change in the political preferences of Americans--that the electorate had tired of the old Democratic liberalism and had embraced the new;

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Discordant Democracy

time in American political and social history. The modern political campaign is aestheticized and assimilated into mass culture, divorced from;

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Discordant Democracy

time in American political and social history. The modern political campaign is aestheticized and assimilated into mass culture, divorced from;

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The Power to Persuade

major news magazines, Life, Look, Newsweek, and Time, reached over 40 million readers weekly, or almost 50% of the American electorate. The;

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The Kaiser's Voters

advanced mathematical methods to analyze the thirteen general elections held in pre-1914 Germany. These results are, however, presented;

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The Kaiser's Voters

advanced mathematical methods to analyze the thirteen general elections held in pre-1914 Germany. These results are, however, presented;

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Elections and Voters in Britain

victories in the 2000s through to the hung parliament of 2010. As well as examining and explaining theories of party choice - including the view;

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Framing Sarah Palin

available to women in American society? What are the implications of her experience for future candidates, particularly women candidates;

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Framing Sarah Palin

available to women in American society? What are the implications of her experience for future candidates, particularly women candidates;

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Political Behavior Of The American Electorate

Focuses on the American elections and voting behavior.;

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Big Data, Political Campaigning and the Law

parties increasingly rely on data analytics to profile the electorate and to target specific voter groups with individualised messages based on;

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Big Data, Political Campaigning and the Law

parties increasingly rely on data analytics to profile the electorate and to target specific voter groups with individualised messages based on;

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The Decline of American Political Parties, 1952-1996

The major theme of Chapter 12, new to this edition, is the missed opportunities for the parties in the 1996 elections. The year started;

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From Here to Sustainability

For a large proportion of the electorate, national politics misses the real issues. As a result, membership of campaigning organizations;

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From Here to Sustainability

For a large proportion of the electorate, national politics misses the real issues. As a result, membership of campaigning organizations;

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Party Images in the American Electorate

been devoted to the American electorate's party images-the mental pictures that individuals have about the parties which enable citizens to;

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