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Beyond Cognitive Metaphor Theory

In this innovative collection, an international group of scholars come together to discuss literary metaphors and cognitive metaphor theory;

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Metaphor

Metaphor theory has shifted from asking whether metaphor is 'conceptual' or 'linguistic' to debating whether it is 'embodied' or;

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Conceptual Metaphor Theory in the Beatles Lyrics. Metaphors as Cognitive Phenomena

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Mind, Metaphor and Language Teaching

explores how this understanding can impact upon the theory and practice of language teaching. After summarising the cognitive basis of metaphor and;

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Metaphor Its Cognitive Force And Linguis

This book provides a comprehensive philosophical theory explicating the cognitive contribution of metaphor. Metaphor effects a transference;

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From Conceptual Metaphor Theory to Cognitive Ethnolinguistics

of meaning in language and beyond, prototypical and gradual phenomena pertaining to linguistic categorization across the lexicogrammatical continuum;

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Metaphor, Nation and the Holocaust

ideology and their background in historical traditions of Western political theory. Its main arguments are that the metaphor of the German nation;

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Metaphor, Nation and the Holocaust

ideology and their background in historical traditions of Western political theory. Its main arguments are that the metaphor of the German nation;

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Metaphor and Gender in Business Media Discourse

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor;

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The Routledge Handbook of Metaphor and Language

: Theoretical approaches to metaphor and language, covering Conceptual Metaphor Theory, Relevance Theory, Blending Theory and Dynamical Systems Theory;

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The Routledge Handbook of Metaphor and Language

approaches to metaphor and language, covering Conceptual Metaphor Theory, Relevance Theory, Blending Theory and Dynamical Systems Theory;

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Metaphor

seminal work in Metaphors We Live By, Kovecses outlines the development of the cognitive linguistic theory of metaphor by explaining key ideas on;

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Metaphor in Culture

intraculturally as extensively as they do. In this book, Zoltan Koevecses proposes a new theory of metaphor variation. First, he identifies the major;

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Metaphor in Culture

intraculturally as extensively as they do. In this book, Zoltan Koevecses proposes a new theory of metaphor variation. First, he identifies the major;

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Metaphor in Homer

of conceptual metaphor theory, investigating the commonalities and differences between the ancient and modern conceptualizations of, for example, the;

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Metaphor in Context

demonstratives, indexicals, and metaphors, Stern develops a formal theory of metaphorical meaning that underlies a speaker's ability to interpret a;

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Pictorial Metaphor in Advertising

of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur;

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Pictorial Metaphor in Advertising

of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur;

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Metaphor and Cognition

Many metaphors go beyond pionting to the existing similarities between two objects -- they create the similarities. Such metaphors, which;

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Understanding Abstract Concepts across Modes in Multimodal Discourse

cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor;

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Understanding Abstract Concepts across Modes in Multimodal Discourse

cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor;

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Metaphor and Political Discourse

corpus analysis leads to a refinement of cognitive metaphor theory by systematically relating conceptual, semantic and argumentation levels and;

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Metaphor & Political Discourse

corpus analysis leads to a refinement of cognitive metaphor theory by systematically relating conceptual, semantic and argumentation levels and;

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Metaphor And Political Discourse

corpus analysis leads to a refinement of cognitive metaphor theory by systematically relating conceptual, semantic and argumentation levels and;

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Metaphor & Discourse

The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from;

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A Hybrid Theory of Metaphor

A provoking new approach to how we understand metaphors thoroughly comparing and contrasting the claims made by relevance theorists and;

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Cinematic Metaphor in Perspective

of metaphor theory and analysis more generally. Contributions include explorations from the point of view of applied linguistics (Lynne Cameron;

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