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Analyzing Media Messages

Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting;

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Media Messages in American Presidential Elections

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines;

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Making Sense of Messages

Making Sense of Messages, now in its second edition, retains the apprenticeship approach which facilitates effectively learning the complex;

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Making Sense of Messages

Making Sense of Messages, now in its second edition, retains the apprenticeship approach which facilitates effectively learning the complex;

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Understanding Audiences

, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the;

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Parasocial Politics

political messages from informational media. But entertainment media also discusses the important political issues of our time, though not as;

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Choice and Preference in Media Use

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity;

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Universal Codes of Media in International Political Communications

. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes;

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Media Psychology

covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on;

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Media Psychology

covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on;

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Social Media Hate Speech

is different because social media has a number of qualities that make it uniquely suited to the spread of hateful messages"--;

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Contemporary Christian Culture

Contemporary Christian Culture: Messages, Missions, and Dilemmas studies Christian media, its meanings, and its impact on social;

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Communication in Political Campaigns

office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general;

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Hollywood Raises Political Consciousness

Feature films are jam-packed with political messages. This volume provides the tools for analyzing the politics embedded in films;

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Hollywood Raises Political Consciousness

Feature films are jam-packed with political messages. This volume provides the tools for analyzing the politics embedded in films;

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Digital Discussions

journalists interact. With the availability of social media data, academics can observe, on a large scale, how people talk about politics. The;

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Digital Discussions

journalists interact. With the availability of social media data, academics can observe, on a large scale, how people talk about politics. The;

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Electoral Campaigns, Media, and the New World of Digital Politics

and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands;

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Researching The Public Opinion Environment

plan and evaluate campaigns, track the extent to which messages have appeared in the media, assess organizational image, develop marketing;

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Analyzing the Effect of Social Media on Pupil's Academic Performance

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The Routledge International Handbook of Children, Adolescents and Media

networks children's strategies of resistance to persuasive messages in advertising media and the construction of gender and;

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The Routledge International Handbook of Children, Adolescents and Media

networks children's strategies of resistance to persuasive messages in advertising media and the construction of gender and;

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Messages

Easy to read, and highly topical, Messages writes a history of mass communication in Europe and its outreaches, as a search for the origins;

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Messages

Easy to read, and highly topical, Messages writes a history of mass communication in Europe and its outreaches, as a search for the origins;

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Analyzing Global Social Media Consumption

Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social;

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Responding To The Screen

microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes;

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Responding To the Screen

microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes;

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