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The Rise and Fall of Mass Marketing (RLE Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the;

Vergelijkbare producten zoals The Rise and Fall of Mass Marketing (RLE Marketing)

The Rise and Fall of Mass Marketing (Rle Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the;

Vergelijkbare producten zoals The Rise and Fall of Mass Marketing (Rle Marketing)

Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

Vergelijkbare producten zoals Marketing in Developing Countries (Rle Marketing)

Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

Vergelijkbare producten zoals Marketing in Developing Countries (RLE Marketing)

Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;

Vergelijkbare producten zoals Marketing and Marketing Assessment (RLE Marketing)

Marketing and Marketing Assessment (Rle Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;

Vergelijkbare producten zoals Marketing and Marketing Assessment (Rle Marketing)

Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

Vergelijkbare producten zoals Marketing (RLE Marketing)

Marketing Organisation (Rle Marketing)

process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and;

Vergelijkbare producten zoals Marketing Organisation (Rle Marketing)

Marketing Organisation (RLE Marketing)

process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the;

Vergelijkbare producten zoals Marketing Organisation (RLE Marketing)

Competitive Marketing (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;

Vergelijkbare producten zoals Competitive Marketing (RLE Marketing)

The Marketing Environment (RLE Marketing)

those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the;

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Marketing Budgeting (RLE Marketing)

, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing;

Vergelijkbare producten zoals Marketing Budgeting (RLE Marketing)

Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to;

Vergelijkbare producten zoals Organization and Marketing (RLE Marketing)

Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to;

Vergelijkbare producten zoals Organization and Marketing (RLE Marketing)

Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

Vergelijkbare producten zoals Marketing for the Developing Company (RLE Marketing)

Marketing for the Developing Company (Rle Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

Vergelijkbare producten zoals Marketing for the Developing Company (Rle Marketing)

Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

Vergelijkbare producten zoals Industrial Marketing Research (RLE Marketing)

Research in International Marketing (Rle International Business)

marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm;

Vergelijkbare producten zoals Research in International Marketing (Rle International Business)

Research in International Marketing (Rle International Business)

marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm;

Vergelijkbare producten zoals Research in International Marketing (Rle International Business)

Marketing Management in Air Transport (RLE Marketing)

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

Vergelijkbare producten zoals Marketing Management in Air Transport (RLE Marketing)

Managing Marketing Information (RLE Marketing)

market information system which is skilfully and intelligently designed to suit the particular corporate context.;

Vergelijkbare producten zoals Managing Marketing Information (RLE Marketing)

Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores;

Vergelijkbare producten zoals Adding Value (RLE Marketing)

Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores;

Vergelijkbare producten zoals Adding Value (RLE Marketing)

Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

Vergelijkbare producten zoals Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

Vergelijkbare producten zoals Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

Vergelijkbare producten zoals Strategic Marketing Management (Rle Marketing)

Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

Vergelijkbare producten zoals Strategic Marketing Management (RLE Marketing)