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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principles and practices of marketing.;

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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principles and practices of marketing.;

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Marketing Research

marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, Marketing;

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Focused Issue on The Marketing Process in Organizational Competence

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing;

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Marketing Theory

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters;

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Foundations of Corporate Heritage

important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and;

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The Art and Science of Marketing

If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle;

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Foundations of Marketing

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book;

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Foundations of Marketing

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and;

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Foundations of Marketing

Designed to provide an introduction to the fundamental principles and practices of marketing.;

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The Foundations of Marketing Practice

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude;

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The Foundations of Marketing Practice

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude;

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Foundations of Marketing

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students;

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Foundations of Marketing

and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a;

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective;

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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B2B Marketing

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to;

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Marketing Foundations, International Edition

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the;

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Strategic Shopper Marketing

Strategic Shopper Marketing provides a uniquely strategic perspective on the anything, anywhere, anytime retail revolution. Following;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Marketing Theory

Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It;

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Digital Marketing Communicating, Selling and Connecting

to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as;

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Digital Marketing Communicating, Selling and Connecting

to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as;

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Foundations of Marketing

This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the;

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