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E-Marketing

necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From;

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The Blackwell Encyclopedia of Management

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross;

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Music Business Handbook And Career Guide

internet radio * additional and updated information on careers, especially in context of a changing business environment The breadth of coverage;

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e-Marketing

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm;

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e-Marketing

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm;

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E-Marketing

the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and;

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Wired Marketing

. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence;

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Principles of Services Marketing

: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet;

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Guerrilla Marketing

success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Internet Marketing

new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the;

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E-Marketing

technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add;

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E-Marketing

technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add;

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Shopper Marketing and the Role of In-Store Marketing

of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile;

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Services Marketing Management

', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new;

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Services Marketing Management

', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new;

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Red Hot Internet Publicity

If you?re an author, the brand new ?Red Hot Internet Publicity; An insider's guide to promoting your book on the Internet? unlocks the;

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Future of Tourism Marketing

of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS;

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a;

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New Technologies and Civic Engagement

field of Communication: New Technologies and Civic Engagement. The impact of the Internet and other technological advances are constantly;

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Global Marketing Management

technologies and social media, strategic branding, and maintaining relationships. The authors examine the implications of these issues and consider how;

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Watch This, Listen Up, Click Here

, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New;

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Collaborating with Customers to Innovate

beyond the customer-firm relationship. The book enriches an important debate in management and in academia on the new product development;

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Collaborating with Customers to Innovate

beyond the customer-firm relationship. The book enriches an important debate in management and in academia on the new product development;

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Internet Strategies

is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies;

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The Prospect of Internet Democracy

The internet opens up new opportunities for citizens to organize and mobilize for action but it also provides new channels that established;

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