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International Sports Marketing

International Sports Marketing is een boek van Schmidt, Erich Verlag;

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Marketing the Sports Organisation

for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport;

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Marketing the Sports Organisation

for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport;

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Sports Marketing

developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international;

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Sports Marketing

developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international;

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Routledge Handbook of Sports Marketing

: consumer behaviour marketing communications strategic marketing international marketing experiential marketing;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Sports Marketing

rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Sports Marketing

author's years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee;

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives sugges;...

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Routledge Handbook of Sports Sponsorship

* Thorough explanation of copyright and contract law for sports sponsorship * Major international sports sponsorship case-studies examined from;

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Routledge Handbook of Sports Sponsorship

* Thorough explanation of copyright and contract law for sports sponsorship * Major international sports sponsorship case-studies examined from;

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Sports Marketing Agreements

, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.;

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Team Sports Marketing

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theor;...

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Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in sports administration pro;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketin;...

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Olympic Marketing

of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people;

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Olympic Marketing

of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people;

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The Global Sport Economy

adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as;

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The Mulligan Guide to Sports Journalism Careers

Looks at sportswriting and editing, investigative sports reporting, sports media relations, sports a;...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

As with any business, economic, financial, and marketing management for sports organizations is crit;...

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