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Long-term Impact Of Marketing

Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The;

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Moneyball Marketing

- to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on;

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Impact of Marketing Strategies

In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention;

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International Marketing in Fast Changing Environment

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends;

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Impact marketing

je dan? Dan is het tijd voor impact marketing. Paul Beens was zelf marketeer en IT-deskundige en wist dus ook precies wat hij aan online marketing moest;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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Strategic Marketing For Non-Profit Organisations

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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Marketing

capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this;

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The New Global Marketing Reality

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact;

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The New Global Marketing Reality

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact;

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Social Marketing

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change;

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Principles of Services Marketing

impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.;

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Principles of Marketing

students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing;

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Impact of Strategic Marketing Management

strategic marketing practices have a significant impact on performance variables and that they interact with the different components to facilitate;

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Hospitality and Tourism Marketing

role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Identity Politics and Its Impact on the Spread of Digital Marketing

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Marketing Accountability

senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their;

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Small Business Marketing Strategies

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune;

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Marketing Strategies

: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses;

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Marketing and Consumption in Modern Japan

globalisation and international marketing are having an increasing impact in Japan.;

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Creative Arts Marketing

edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship;

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Creative Arts Marketing

edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact;

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Marketing Research, Global Edition

the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an;

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Hospitality Marketing

relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a;

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Principles of Direct, Database and Digital Marketing

the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And;

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